A B2B STARTUP’S GUIDE TO PRICING

Posted by Konstantinos Karvounakis
On July 6, 2021

There always comes a time during the early life (and recently, increasingly, later as well) of a B2B startup to question which pricing strategy to adopt. Look around; there are many options to choose from, that could range from simple models, like a one-off payment for a perpetual license, to more complex arrangements, be it […]

A SEED STARTUP’S GUIDE TO EMPLOYEE ENGAGEMENT

Posted by Myrto Papathanou & Marilena Kakkou
On June 7, 2021

Employee engagement is an essential part of every organization. For technology companies with no raw materials, little or no hardware and no tangible assets, people become by far the biggest asset and the success, scalability and expansion of the company relies on attracting and retaining top talent. Large companies have a budget and the HR […]

A B2B STARTUP’S GUIDE TO STORYTELLING

Posted by Myrto Papathanou & Marilena Kakkou
On March 23, 2021

Everyone loves a good story. The most successful leaders in our society are using the art of storytelling to communicate to their different stakeholders and enlist them into their vision for the future, making what may have begun as “fiction” into a tangible reality for people. Yet, in the fast-paced world of B2B startups, storytelling […]

A TECH STARTUP’S GUIDE TO PRESS RELEASES – PART 2

Posted by Marilena Kakkou
On February 25, 2021

PR tools for Startups PR tools make it far easier for you to execute all these media relations activities. Rather than try to build relationships and pitch journalists manually, use tools to do PR at scale. We have selected to present you 7 tools for startups. 1. ANewsTip: With the search results, you can identify […]

Better Origin proceeds with a $3m Series A Funding Round

Posted by Metavallon VC Team
On February 24, 2021

Better Origin is a Cambridge-based biotechnology start-up on a mission to democratise insect farming through automation and machine learning technology. The company’s product – the X1 – is the world’s first insect mini-farm that converts local food waste into high-quality animal feed in the form of insect larvae. The upcycling of nutrient mimics the nature’s processes and is […]

A TECH STARTUP’S GUIDE TO PRESS RELEASES – PART 1

Posted by Marilena Kakkou
On February 18, 2021

You’ve launched your tech start-up and things are moving fast. Super! On to the next big challenge now. How is it that you let the world know that you exist and what you do? In two words: Media coverage. Press releases are a fantastic tool to share important information about your activities. These announcements typically […]

Our year in review 2020

Posted by Myrto Papathanou
On December 30, 2020

What a year 2020 has been! Along with the rest of the world, we at Metavallon had to readjust our habits, our way of working, even our way of thinking of the world. To an extent, we had to also readjust our business model – in early stage investing meeting teams and evaluating their dynamics […]

OUR INVESTMENT IN VALK – THE END – TO – END DIGITAL TRANSACTION SOLUTION FOR PRIVATE MARKETS

Posted by Metavallon VC Team
On December 17, 2020

We are excited to announce our latest Seed investment in VALK, the End-to-End deal tool for private markets. The investment round, led by Metavallon, is complemented by F10 accelerator (sponsored by SIX Group, operator of the Swiss and Spanish stock exchanges), one major infrastructure player in the fintech space, and the SICTIC angel investment group […]

OUR INVESTMENT IN [i2.d] TECHNOLOGIES – THE TECHNOLOGY ENABLER FOR THE SAAS

Posted by Metavallon VC Team
On December 16, 2020

We are delighted to announce our latest Seed investment into [i2.d] technologies, an ICT technology firm offering cutting-edge technology for SaaS, to software vendors and service providers. Founded in 2018 by Ioannis P. Dimitriadis, [i2.d] technologies is targeting the SaaS market as a technology enabler with a unique product portfolio consisting of two initial products: […]

A B2B Startup’s Guide to Content Marketing

Posted by Marilena Kakkou
On December 7, 2020

What is Content Marketing? Content marketing refers to online content such as blogs, press releases, social media posts, newsletters, opt-in email marketing campaigns, videos, and images that are posted online with the purpose of connecting and engaging with your target audience. It is thoughtful and relevant information that adds value—and in turn, increases your company’s […]

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