Round co-led by Brighteye Ventures and Piraeus Bank. Joint venture FarmClick to digitize farm inputs in Greece. Funds to drive expansion into Latin America and Africa and to launch Farmclick, a marketplace to digitize farm inputs in Greece.

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• Wikifarmer secures $7.7 million (€7.1M) in a round co-led by Brighteye Ventures, “Europe’s leading VC fund focused on the future of learning and work, and Piraeus Bank, Greece’s agricultural banking leader, with follow-on from Point Nine Capital and Metavallon.
  
• AI at the core: Wikifarmer is deploying artificial intelligence to automate price discovery, predict market movements, match buyers with verified suppliers, and manage end-to-end transactions – building the intelligence layer for an $8 trillion industry where less than 1% of B2B trades happen online.
  
• Piraeus Bank partnership launches FarmClick: a joint venture to digitize the agricultural inputs market – covering seeds, fertilizers, crop protection, equipment, and advisory services across Greece.
  
• Funds will drive global expansion into new producer territories in Latin America and Africa, while total funding reaches approximately $18 million from investors including Point Nine Capital, Metavallon, Inveready, and a select group of founder-operators and industry leaders.

The global agrifood industry generates over $8 trillion annually, employs more people than any other sector on Earth, and remains one of the least digitized. Fewer than 1% of B2B agricultural transactions happen online. Farmers create the most value in the chain but typically receive only 10–20% of the final price, with the rest absorbed by layers of intermediaries. Cross-border trade still depends on phone calls, brokers, and fragmented logistics, with transactions taking 45 days or more to complete.

Wikifarmer, the B2B marketplace using artificial intelligence to connect food businesses directly with producers across 45+ countries, has raised $7.7 million (€7.1 million) to change this. The round was co-led by Brighteye Ventures, Europe’s leading specialist VC fund focused on the future of learning and work, and Piraeus Bank, Greece’s leading bank and major agricultural banking partner. They were joined by existing investors Point Nine Capital and Metavallon VC. With teams in Athens and Sevilla, Wikifarmer already supports buyers and producers across Spain, the wider Mediterranean, and 45+ countries globally.

The investment brings total funding to approximately $18 million. Wikifarmer is now evolving from the “Wikipedia of Farming” (a free agricultural knowledge library used by over 12 million visitors in 17 languages) into the operating system for agricultural trade: a platform that manages the full lifecycle of B2B transactions, from price discovery and negotiation to quality verification, logistics, payments, and financing. The company’s “from learning to earning” model, in which farmers who use the knowledge library become marketplace participants, has created something that remains difficult to replicate: a commercial relationship with producers built on trust, not just transactions.

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AI as the engine: building the operating system for agricultural trade

The ambition is to become the “operating system for agricultural trade” – a data, intelligence, and transaction layer for global agricultural commerce. While traditional platforms digitize the storefront, Wikifarmer is digitizing the entire trade: pricing, negotiation, quality assurance, logistics, payments, and financing, all enhanced by AI.

The company is deploying artificial intelligence across its platform:

• Price intelligence and market forecasting – analyzing commodity data, seasonal patterns, and supply signals to deliver pricing benchmarks and predictive forecasts.
• Intelligent buyer-supplier matching – connecting buyer requirements with verified producers based on specifications, quality history, certifications, and pricing, reducing inquiry-to-quote time from days to minutes.
• Automated transaction management – handling RFQ workflows, offer comparison, documentation, credit risk assessment, and end-to-end trade execution.

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Brighteye Ventures: Investing in the Knowledge-to-Commerce Flywheel

Brighteye Ventures co-led the round based on Wikifarmer’s unique position at the intersection of agricultural education and commercial infrastructure.

“Agriculture remains one of the most fragmented and intermediary-heavy sectors globally, with margin lost across layers of complexity. Wikifarmer’s ability to use education as a catalyst for commercial transactions is distinctive. The team is removing friction, restoring margin on both sides of the marketplace, and equipping farmers with the knowledge to operate more profitably. They have created a high-trust environment where knowledge drives trade. Combined with an AI-driven approach to automating the supply chain, we believe Wikifarmer has the potential to become foundational trade infrastructure for agricultural commerce. We are confident in their vision of a smarter, more transparent food supply chain where education drives trust and trade.” said David GuérinDavid Guérin, Partner at Brighteye Ventures and Isabella Vahdati, Principal at Brighteye

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Piraeus Bank: a strategic partnership to digitize Greek agriculture

The participation of Piraeus Bank is not a conventional venture investment — it is a strategic operational partnership. Together, the two organizations have launched FarmClick, powered by Piraeus Bank and Wikifarmer – a joint venture that will build and operate a digital marketplace for agricultural inputs and farm services in Greece. Piraeus Bank serves the vast majority of the country’s farming community, and through FarmClick will digitize this relationship – providing “capital-as-capability” by extending financial and operational resources to producers who previously lacked access.

“Our partnership with Wikifarmer is a strategic step toward the digital transformation of the agricultural sector. Through FarmClick, we are combining our financial expertise with Wikifarmer’s technological capabilities to offer producers and suppliers modern tools that enhance their competitiveness and sustainability,” said George Karamousalis, Chief Transformation Officer at Piraeus Bank.

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A Platform Built for the Next Era of Agriculture

“We are not just matching buyers and sellers – we are using AI to restructure the supply chain and unlock value that is currently lost to inefficiency, opacity, and outdated processes. This round allows us to take our model global. By expanding into Latin America and Africa, we are bringing high-quality produce to the global market at fair prices. Our partnership with Piraeus Bank and the launch of FarmClick represents a shift in how agriculture is financed and operated, moving the entire industry from analog to digital,” said Ilias Sousis, Co-Founder and CEO of Wikifarmer.

Use of Funds: AI, Expansion, and New Infrastructure

The capital will be deployed across three strategic priorities:

1. Scale the AI-powered trading platform. The largest allocation will fund the continued development and deployment of Wikifarmer’s AI capabilities – from price intelligence and automated matching to transaction management and trade finance. The goal is to make every agricultural transaction on the platform faster, smarter, and more transparent than its offline equivalent.
   
2. Expand into new producer territories. Wikifarmer will establish supply-side networks in Latin America and Africa – regions that account for a significant share of global agricultural output but remain underserved by digital trading infrastructure. This expansion complements the company’s strong Mediterranean and European base, including its organized operations through the Sevilla, Spain office, which serves as the hub for Western European buyer relationships and Spanish agricultural cooperatives and producers across key categories such as olive oil, citrus, and fresh produce. The company also maintains operations in the UK, Italy, Poland, and Greece.

3. Launch and scale FarmClick. The joint venture with Piraeus Bank will go live in Greece in 2026, creating a blueprint for how Wikifarmer can partner with financial institutions in other markets to digitize farm input supply chains.

“Since our investment, we have seen Wikifarmer evolve from a strong digital marketplace into a more sophisticated infrastructure player within the agrifood supply chain. The company’s focus on technology, operational depth and international scalability reflects the long-term vision we identified early on,” said Gerardo Redondo, Investment Director at Inveready, a Spanish alternative investment firm and long-term shareholder in the company.

What the operating system covers

Wikifarmer’s operating system covers more than trade. The platform facilitates transactions in olive oil, dried fruits, nuts, table olives, spices, and fresh and frozen produce between producers across the Mediterranean and buyers in Europe and the Middle East. The free agricultural library, available in 17 languages and recognized as the “Wikipedia of Farming” by the United Nations, serves as the front door for millions of farmers worldwide. Combined with the Wikifarmer Academy and price insights tools, this is what makes the platform sticky: farmers come to learn, stay to trade.

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About Wikifarmer

Wikifarmer is a global B2B agritech platform that empowers farmers by offering them education and direct access to commercial markets. Founded in Athens in 2017 by Ilias Sousis and Petros Sagos, the company operates an AI-powered transactional marketplace for agricultural products, a free knowledge library in 17 languages, the Wikifarmer Academy, and pricing intelligence tools. Operating on a merchant model, Wikifarmer provides end-to-end support in negotiations, logistics, quality assurance, payments, and financing. With offices in Athens and Sevilla, the platform serves thousands of businesses across 45+ countries. Total funding raised: ~$18 million.

Website: www.wikifarmer.com  |  LinkedIn: www.linkedin.com/company/wikifarmer-corporation/

About Brighteye Ventures

Brighteye is a European specialist venture capital fund focused on the future of learning and work. Since launching in 2018, the firm has backed more than 50 companies building tomorrow’s HumanOS: systems that enable people to learn, work and adapt in an increasingly intelligent world. Brighteye invests in category-defining platforms that use technology to amplify human capability.

About Piraeus Bank

Piraeus Bank is the leading bank in Greece, with a dominant position in agricultural banking and a commitment to supporting the sustainable transition of the sector. The bank’s strategic investment in Wikifarmer and the creation of FarmClick reflect its commitment to the digital transformation of Greek agriculture.

About Point Nine Capital

Point Nine is a software-focused early-stage venture capital firm based in Europe and investing globally. Founded in 2011, the firm has backed more than 180 companies across 30+ countries, including Algolia, Attio, Delivery Hero, Loom, Revolut, Poolside and Typeform. Point Nine focuses on founders building the future of software, increasingly shaped by AI. In 2023, Point Nine led Wikifarmer’s €5M seed round.

About Metavallon VC

Metavallon VC specializes in funding technology startups at the Pre-Seed to Seed+ stages, supporting ambitious entrepreneurs in building transformative businesses across multiple sectors and geographies. With over €70 million in capital under management, the fund has invested in more than 35 startups since 2018. Metavallon led Wikifarmer’s initial funding round in 2021.

About Inveready

Inveready is a European alternative investment platform founded in 2008, managing more than €2.5Bn in assets across multiple strategies including venture capital, venture debt and growth capital. The firm specializes in designing flexible financial structures to support high-growth companies across Europe and beyond.

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